I like iPhoto, and I like the book and card layouts. For a project I was recently doing I needed a few hundred postcards. I was happy with the iPhoto design templates, but printing was cheaper with literally anyone else for this kind of quantity.
Rather than buying the card through iPhoto, I layed it out and went to the print dialog and simply chose PDF-X from the PDF drop down. This allows you to save your project as a PDF which includes printing information that most commercial printers can use. My cards cost less than a fifth they would have with Apple.
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